About iSOCRATES
Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Executionᵀᴹ.
iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.
iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
About MADTECH.AI
MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.
At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.
MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.
About the Role:
We are seeking an experienced and forward-thinking Director - AdTech & MarTech to lead and scale our Advertising and Marketing Technology services. This senior leader will drive innovation, delivery excellence, and strategic growth across our global AdTech & MarTech operations. The role will be pivotal in ensuring client success, optimizing operational efficiency, and strengthening iSOCRATES' market positioning.
You will manage cross-functional global teams, collaborate with internal stakeholders, and represent iSOCRATES in key strategic conversations with clients and partners.
Key Responsibilities:
Strategic Leadership
Define and execute the overall AdTech & MarTech strategy in alignment with business goals and performance marketing objectives.
Stay ahead of industry trends including privacy regulations, cookie deprecation, AI-led innovation, and new media platforms.
Identify and implement cutting-edge AdTech and MarTech solutions to enhance campaign effectiveness and automation.
Team & Delivery Management
- Lead a global team comprising performance marketing, ad monetization, ad operations, and programmatic audience development teams.
- Manage Trading P&L, ensuring profitability and adherence to organizational benchmarks.
- Maintain a strong focus on quality, productivity, and continuous improvement across all deliverables.
- Conduct daily scrums with department managers to identify support needs and remove roadblocks.
Operational Excellence
- Oversee integration and performance of marketing and advertising tools including Salesforce, HubSpot, CDPs, CMS, GA4, Adobe Analytics, and MAPs like Marketo, Eloqua, and Pardot.
- Collaborate with Brand, Demand Generation, and Product Marketing teams to ensure scalable and consistent campaign execution across paid media, email, web, and social.
- Guide teams in optimizing campaigns using programmatic platforms and real-time bidding.
- Ensure ISO documentation compliance and process standardization across all delivery units.
Data & Analytics
- Oversee the use of first-party, third-party, and AI-powered analytics to improve campaign performance.
- Lead efforts on attribution modeling, MMM, A/B testing, and incrementality testing for campaign optimization.
- Develop real-time dashboards and reporting frameworks to monitor KPIs like CPA, ROAS, LTV, and channel-wise performance.
Client & Partner Engagement
- Join discovery calls and onboard new clients in collaboration with the Partner Success and Delivery teams.
- Provide business insights and inventory forecasts to Account Management and Marketing teams.
- Consolidate and present QBRs with strategic data and delivery metrics.
Talent & Capability Building
- Support recruitment and workforce planning across functions in collaboration with TA and HR.
- Lead department-specific training through the iSOCRATES Academy, including technical and soft skills development.
- Partner with HR to conduct TNA, finalize training modes (online/offline), and identify internal/external trainers.
Requirements:
- Minimum 15 years of experience in AdTech & MarTech with 8–10 years in a leadership role managing large delivery teams (50+ members).
- Proven expertise in digital advertising, performance marketing, and campaign lifecycle management.
- Strong understanding of audience segmentation, DMPs, CDPs, data onboarding, and real-time bidding platforms.
- Hands-on experience with platforms such as DV360, The Trade Desk, Xandr, Adform, Meta, Google Ads, StackAdapt, LinkedIn, and Amazon Ads.
- Proficiency in Google Analytics, Adobe Analytics, GTM, SQL, and dashboarding tools.
- Strong grasp of full-funnel marketing strategies, customer journey mapping, and omnichannel campaign orchestration.
- Exceptional leadership, stakeholder management, analytical thinking, and communication skills.
- Familiarity with Mobile, CTV, DOOH, Audio, and other emerging media formats is a plus.
Qualifications:
- Bachelor's degree in Business, Computer Science, or a related field. MBA preferred.
- Certifications in tools such as Salesforce, Marketo, Adobe, or similar platforms are advantageous.
- Exposure to AI-driven advertising and predictive analytics tools is a strong plus.
- Experience in a fast-paced digital-first environment (agency, platform, or SaaS preferred)
