About iSOCRATES
Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution⁽ᵀᴹ⁾.
iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.
iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
About MADTECH.AI
MADTECH.AI is your Marketing Decision Intelligence platform. Unify, transform, analyze, and visualize all your data in a single, cost-effective AI-powered hub. Gain speed to value by leaving data wrangling, model building, data visualization, and proactive problem solving to MADTECH.AI. Sharper insights, smarter decisions, faster.
MADTECH.AI was spun out of well-established Inc. 5000 consultancy iSOCRATES® which advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data platforms, technologies and processes as the Global Leader in MADTECH Resource Planning and Execution™ serving marketers, agencies, publishers, and their data/tech suppliers.
The companies are headquartered in St. Petersburg, FL, U.S.A., with their global delivery centers in Mysuru and Bengaluru, Karnataka, India.
The Role
We are looking for a Principal Data Scientist to build and lead our Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.
In this role, you will combine hands-on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision-making across digital and offline media channels. You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.
What You Will Do
Lead & Build
- Lead, mentor, and scale a high-performing team of data scientists.
- Set technical direction and best practices across modeling, experimentation, and AI adoption.
- Drive a culture of innovation, accountability, and data-driven decision-making.
Generative AI & LLMs (Core Focus)
- Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
- Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.
- Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.
Advanced Marketing Analytics
- Design and implement advanced analytics and machine learning models, including:
- Marketing Mix Modeling (MMM)
- Multi-Touch Attribution (MTA)
- Propensity and RFM modeling
- Bayesian and non-parametric methods
- Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.
Predictive Modeling & Optimization
- Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
- Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.
Data Platforms & Architecture
- Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.
- Oversee integrations with DSPs, SSPs, DMPs, and other ad-tech platforms.
- Ensure high standards of data quality, governance, and performance.
Cross-Functional Collaboration
- Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams.
- Translate complex analytical outputs into clear, actionable insights for business and client stakeholders.
- Contribute to the evolution of MADTECH.AI as a market-leading AI product.
What We’re Looking For
Experience & Education
- Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.
- 7+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with proven leadership exposure.
Technical Expertise
- Machine Learning: regression, classification, clustering, dimensionality reduction.
- Ensemble methods: Random Forest, Gradient Boosting, XGBoost.
- Strong experience with Generative AI, LLMs, and NLP in real-world applications.
- Marketing analytics frameworks: MMM, MTA, attribution modeling.
- Experimentation and statistical testing.
- Cloud platforms: AWS or GCP (model deployment and monitoring).
You’ll Thrive If You…
- Enjoy building at scale in a fast-growing, product-driven environment.
- Can bridge deep technical work with business impact.
- Communicate complex ideas clearly to non-technical audiences.
- Are excited to shape the future of AI-powered marketing intelligence.
Location
- This role is based in Mysuru or Bengaluru.
